SaaS · Agency Intake & Operations · 2025
Formline
Send forms. Get responses. Stay in control.
Formline
SaaS · Studio Operations & Client Intake
2025
Product Strategy · Brand Identity · Dashboard UI/UX · Front-End Engineering
Designed the complete product brand, landing page, and web workspace application for modern creative studios onboarding new clients.
Turning scattered client onboarding into a calm, unified workspace.
Creative studios, agencies, and freelancers routinely lose project briefs, brand assets, and kickoff notes across cluttered email threads, messy Google Docs, and disparate spreadsheets.
Formline was created to solve this specific pain: a dedicated workspace where studios can build branded intake forms, share a single clean link with clients, and watch submissions automatically organize into structured client profiles.
BRNND designed the product branding, marketing site, interactive form builder, and full client pipeline dashboard.
The chaos of client onboarding across creative agencies.
Onboarding a new client requires collecting brand guidelines, budget scopes, hex colors, and file assets. Without a dedicated tool, this process is repetitive, disorganized, and uninspiring for clients.
Existing form builders are either too generic or lack an integrated CRM workspace to manage the project once the form is submitted.
"The opportunity was to build a tool tailored specifically for studios: combining clean intake forms with living client profiles (scope, assets, color palette capture, internal notes)."
A product engineered for focus, speed, and agency aesthetic standards.
Form-to-Workspace Flow
Every completed submission instantly generates a living client record with status tracking, attached briefs, and timeline history.
Curated Studio Templates
Pre-built intake flows tailored for design studios, freelancers, and dev agencies (Client Intake, Project Feedback, Hiring Briefs).
Brand Asset & Color Capture
Built-in color palette extractors and asset drop zones so studios have logos and hex codes ready before kickoff calls.
Dark-Mode Studio Aesthetic
Crafted a calm, focused midnight palette (`#0A0A0B`) illuminated by electric violet highlights (`#7C5CFF`).
The Formline aesthetic: Focused midnight with electric precision.
A deep carbon workspace accented by luminous electric violet, sleek dashed grids, and Instrument Serif typography.
Send forms. Stay in control.
Midnight Black
#0A0A0B
Dashboard canvas and dark sections
Electric Violet
#7C5CFF
Primary CTA, active states, and brand highlights
Deep Indigo
#5B3FD9
Button gradients and border illumination
Crisp Silver
#E5E5E7
Primary text and dashboard headers
Subtle Violet
#A28CFF
Badges, template counters, and icons
A complete client workspace, not just form submissions.
Formline provides agencies with a comprehensive operating hub: pipeline tracking (New, In Progress, Completed), client profile tabs (Overview, Requirements, Files), and instant CSV exports.
Drag-and-drop dynamic intake form builder with shareable URLs
Living client profile workspace with asset and hex color storage
Pipeline status dashboard with search, filter, and table views
Pre-built agency templates (Client Intake, Feedback, Hiring)
Visual proof of the transformation.
01 — Workspace Pipeline Dashboard
Real-time client submissions organized by status, industry, and intake date.
02 — Dynamic Intake & Living Client Profiles
Clean public intake experience converting directly into categorized agency briefs and extracted color tokens.
Crafted for creative professionals.
Thoughtful details that make managing agency clients feel calm and organized.
Hex Color Palette Cards
Automatic visual swatches extracted from client submissions for immediate design alignment.
Instant Share Link
One-click copyable public form URL that works seamlessly across desktop and mobile.
Isolated Workspaces
Private, multi-client architecture ensuring strict data segregation for agencies.
A streamlined intake workflow built for modern agencies.
Formline provides creative teams with a polished, professional client onboarding platform that saves hours of administrative back-and-forth while creating an exceptional first impression.
Calm client onboarding.
From public intake link to structured project workspace, BRNND designed Formline to bring clarity and craft to studio operations.